It is a text chat on your own website, answered by Claude, that behaves like a well-briefed member of your team rather than a decision-tree bot. A visitor can ask for three bedrooms under $600k in Beacon, ask what the taxes look like, ask whether the seller will take a contingency, and get a straight answer to each one in the same conversation.
It is wired to the systems that make the answer real. Listing questions hit the MLS Grid feed, so the inventory it quotes is the inventory that exists this minute. When a visitor wants the listings in their hand, it sends them by SMS through Twilio. When the conversation gets serious enough to need a voice, it hands off to a Vapi call rather than leaving a form behind.
Everything it learns is captured. Name, number, price band, area, timeline, and the full transcript land in your CRM, so the follow-up starts from what the person actually said instead of a name and an email address.